Toro will continue as Preferred Supplier to The European Tour through to 2015, continuing a strong relationship that began in 2000.
The agreement will ensure that Toro equipment and service support will be provided for The European Tour agronomy team throughout the year to ensure that all tournament venues across The European, Challenge and Senior Tours are presented in excellent condition for tournament play.
Founded 97 years ago in response to customer demand, Toro has enjoyed a strong and successful relationship with The European Tour since 2000. During that period, Toro has supplied the highest levels of service, showcasing its portfolio of world class turf care products, equipment and service support.
Toro supplies and services many of the world’s leading golf resorts and, through its relationship with the Tour, is seeking to further consolidate its reputation as a brand leader in this sector.
Toro was also the Preferred Supplier of Irrigation and Turf Maintenance Equipment for The 2006 Ryder Cup at The K Club in Ireland and The 2010 Ryder Cup at the Celtic Manor Resort in Wales.
Andy Brown, Toro’s International Corporate Accounts Manager commented: “Our relationship with The European Tour has been extremely important for The Toro Company and we are very pleased to continue our support for a further five years. The European Tour has grown from strength to strength during the past decade and we are proud to be associated with them as they enter the most successful period in their history.”
David Garland, Director of Tour Operations for The European Tour, said: “Everyone associated with The European Tour has come to expect the highest level of course preparation and conditioning and our agronomy team has worked closely with Toro in recent years to ensure that these high standards are achieved.
“We are delighted to renew our partnership with Toro, who provide the essential maintenance machinery and support services in this sector, and look forward to extending our strong, long standing relationship.”
European Tour www.europeantour.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.