Direct GolfUK, Europe’s leading multi-channel golf retailer, is celebrating after winning an award for one of the best PR/Marketing Teams at the Pro Shop Europe Industry Awards 2012.
The star-studded awards ceremony took place on 15th November at the world renowned Wentworth Golf Club, Surrey and were hosted by leading golf trade publication, Pro Shop Europe, with Direct Golf UK shortlisted for PR/Marketing team of the year.
Speaking after collecting the award, John Andrew, Chairman, said: “This is testament to how hard the Direct Golf marketing team have worked in 2012 – a very difficult year for the sport. To be collecting this award is an honour at such a magnificent event and my congratulations go to the Pro Shop Europe team for a job well done.”
With hundreds of entries, each nominee for the 2012 awards were judged by a panel of industry experts, which included Doug Poole – Chairman of the British Golf Industry Association, Eddie Bullock – Captain PGA GB&I 2011-2013, Mike Harris – Editor, Golf Monthly magazine, Alex Perry – Editor golfmagic.com and Matthew Gillingham – PGA professional and 2011 winner of PGA Professional of the Year.
“On a night dominated by the biggest brands in the game, it was huge honour to be the only retailer nominated for any of the awards and huge achievement to be short-listed,” added Class AA PGA Professional Andrew.
Direct Golf UK’s marketing team has enjoyed a successful and busy year with innovative promotions at The Open Championship at Royal Lytham & St Anne’s as well as gift card campaigns across all the leading consumer golf titles; while increased media exposure, courtesy of the Sports PR company, Pure Sports Marketing, has ensured Europe’s leading multi-channel golf retailer is never too far away from the headlines.
Established in 1991, Direct Golf UKremains 100% privately owned by its founder and Chairman, John Andrew. From one store on Leeds Road in Huddersfield, 21 years on Direct Golf boasts 21 stores across the UK, over 300 staff including 50 PGA professionals, a 75,000 sq ft warehouse, an online TV channel www.directgolftv.com and the largest, most responsive, database of golfers on the way to becoming the leading multi-channel golf retailer in Europe.
Image Ed Doling, John Andrew, Steve Lewis and Ben Kay.JPG
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