TMRW Sports, the company co-owned by Tiger Woods, Rory McIlroy and Mike McCarley, has announced the addition of three key senior executives as the company builds towards the launch of the new TGL indoor golf series.
Longtime marketing executive Jarrett Dube will become TMRW Sports’ Chief Marketing Officer; Emmy Award-winning producer Jeff Neubarth was named Vice President, Media Production; and Ashley Chalk joins as Vice President, Global Partnerships from Chip Ganassi Racing.
Jarrett Dube, Chief Marketing Officer
Jarrett, who will report to Mike McCarley, founder and CEO of TMRW Sports, will be responsible for setting the brand vision for TMRW Sports, the TGL, and driving strategic growth across all platforms. He is a marketing executive with more than 20 years of experience across the sports, entertainment, CPG, and technology categories, both domestic and international at or with some of the world’s most iconic brands and agency partners, including Samsung, Nike, Coca-Cola, American Express, ESPN, Caesars Sportsbook, Fanatics, Creative Artists Agency, Wieden + Kennedy, Grey Advertising, and Digitas.
Jeff Neubarth, Vice President, Media Production
Jeff joins TMRW Sports as its VP, Media Production where he will oversee all aspects of pre and post production of TGL events. Jeff will work closely with TGL’s global media partners to creatively leverage partner platforms and create content strategies. A three-time Emmy Award-winning producer, Jeff most recently produced the first five editions of The Match on TNT, including one which set a record for the most-watched cable golf audience ever.
Jeff spent the last eight years as executive producer for Callaway Golf’s media team where he also helmed Callaway’s social media. Jeff’s experience in golf production runs the gamut. He served as the coordinating producer for Golf Channel’s morning show, Morning Drive, was a producer for Fox Sports’ golf coverage, and had a stint at ESPN where he produced everything from golf to NBA and MLB.
Ashley Chalk, Vice President, Global Partnerships
Ashley comes to TMRW Sports from Chip Ganassi Racing where she was Vice President of Business Development, responsible for growing the business by developing new revenue across the Ganassi portfolio, which includes NTT IndyCar, Extreme E, and IMSA series. Ashley has more than 18 years of experience in sales and marketing in sports and entertainment. Prior to Ganassi, Chalk was the Vice President of Partnerships at Complexity Gaming, one of North America’s longest-standing esports organizations, and Senior Director of Global Partnerships at FELD Entertainment. Ashley will report to Katy Mollica, SVP, Head of Global Partnerships, TMRW Sports.
TMRW Sports has also added the following team members:
Kara Baker, Director Digital Ops and Product from NBC Sports
Austin Embry, Director Cyber Security from the NFL
Ian Mutch, Gameplay Business Analyst from the Jacksonville Jaguars
Caitlin Norgard, Program Management Director from Fanatics
Rossana Oyola, Director Corporate IT from DRMP
Wendy Smith, Lead Recruiter from Nike
Patrick Surlis, Director Digital Content from Gambling.com