Titleist was the most played golf ball for the 60th year in a row at the U.S. Open; the longest running equipment success story in the sport. Since the 1949 U.S. Open at Medinah, more players have placed their trust in the superior performance and consistency of Titleist than all other brands combined.
At Torrey Pines, 106 players in the field trusted Titleist from tee to green, more than six times the nearest competitor with 16. Indeed, the final leaderboard featured no fewer than eight Titleist ball players amongst the 13 who were in the top 10 and ties, including Lee Westwood (Pro V1x) and Titleist ambassador Robert Karlsson who finished third and fourth respectively.
It wasn’t just the golf ball category where Titleist came out on top; more golfers played Titleist irons (38), wedges (138) and putters (56) than any other brand.
THE THREE MOST READ STORIES ON GBN LAST WEEK
Former 18 hole golf course now for sale
The long leasehold land of approximately 156 acres (63 hectares), which has development potential, is being sold at an asking price of £850,000.
New general manager at The Wisley
One of the world’s top private golf facilities has recruited Wayne Sheffield, formerly with IMG and Crown Golf.
Golfers live longer, according to study
The death rate for golfers is 40 percent lower than for other people of the same sex, age and socioeconomic status. This equates to a five-year increase in life expectancy.
THE FIVE MOST READ STORIES ON GBN IN MAY
Crown Golf finalises Board changes
Paul Orchard-Lisle becomes Chairman and Stephen Lewis is Chief Executive Officer.
British golf clubs not ‘business minded’, say US marketing experts
Golf Marketing Commander, which opened an office in Manchester last year, has gained five UK partners to add to its 250 partners worldwide.
Turnberry: a ‘perfect fit’ with Leisurecorp
Leisurecorp executives say they will make certain that Turnberry becomes the most sought after golf resort, not only in the U.K. but also in Europe. The land portfolio included in the purchase is ‘quite sizable’.
The Centurion Club – the dawn of a new course
A new approach to membership of a golf club is about to be introduced around the London area.
Jack Nicklaus: ‘Golf is supposed to be fun’
The modern golf ball goes too far and should be brought back 10 – 12%, said golf legend Jack Nicklaus, speaking yesterday at the KPMG Golf Business Forum.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.