Titleist teamed up with The TGI Golf Partnership to give a select group of PGA Professionals and consumers the opportunity to further understand the Brand through experiencing their products and the correct fit for their game.
The events that were hosted at Brocket Hall in Hertfordshire and The Renaissance Club in North Berwick, brought together 12 TGI Golf Partners along with one of their members, where they were given an insight into three of Titleist’s key product categories – golf balls, metal woods and Scotty Cameron putters.
Guests were invited to experiment with all products, including the opportunity to test and validate Titleist prototype metal woods, while the brand’s expert staff were on hand to provide education on their products performance and benefits.
Following the demonstrations there was the chance for Professionals and amateurs to team up in a pairs event to play a round of golf and win exclusive Titleist merchandise.
At the first event staged at Brocket Hall it was Cirencester Golf Club Assistant PGA Professional James Harroway and amateur guest Charles Harroway who took first prize following a scintillating performance from Charles who sunk eight birdies on the way to victory.
The following week at Renaissance it was North Berwick Pro Martyn Huish and amateur partner Ric Foulner who claimed the prizes following a score of 41 points.
At both events, there were also longest drive and nearest the pin prizes. Of particular note, was TGI’s very own Senior Retail Consultant, Ian Martin, who shot an ace on the 11th at the Renaissance Club playing a prototype Titleist golf ball.
Spencer Manning, Titleist UK & Ireland Sales Manager, said: “Our relationship with the TGI Golf Partnership is extremely important to us. We are both fully committed to providing the PGA professional with all the tools and knowledge to enable them to maximise their business through better connecting with their members and customers.
“The support and guidance of the TGI Golf Partnership was instrumental in helping us strike the right balance of hands on educational sessions, coupled with fantastic golf and time together in two wonderful locations. It was our way to thank some of our best Partners within TGI for their continued support and in turn enabled the TGI Professionals to each treat a Titleist brand fan from their club.
“The days were a great success and we look forward to seeing how we can build upon these for 2015 as we further re-enforce our commitment to the TGI Golf Partnership and the PGA professional.”
Paul McEvoy, TGI Golf Partner and PGA Professional at Clitheroe Golf Club added: “Titleist and TGI put on a great event at Renaissance, giving us Pros the opportunity to entertain a key customer who would never have the chance to experience something like this. It is a fantastic strategic event from Titleist and TGI Golf that benefits us all.”
Adele McLean, TGI Golf Events Manager, said: “Staged at two amazing venues these Brand Experience Days worked extremely well at forging closer relationships between a number of parties – Titleist, PGA Professionals, consumers and TGI Golf.
“The consumers were blown away with the venues, the welcome and most importantly the products that they were able to try out, while the Pros were able to gain an in-depth understanding of all products on offer, as well as provide added value to their customers. We look forward to working with Titleist to make this a continued success each year.”
TGI Golf Partnership www.tgigolf.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.