Global Edition

The ‘iPhone’ of golf GPS technology

7.35am 11th January 2008 - Corporate

uPlay, LLC has introduced a new handheld GPS rangefinder that is so graphically and visually superior, it is being touted as the ‘Apple iPhone’ of golf GPS technology. The uPro™ distance measuring device, which debuts at the 2008 PGA Show in Orlando next week, gives golfers the best of both GPS and Laser technologies in a small, easy-to- use system. With aerial photography, video flyovers and easily viewable high resolution color display, the uPro is the most functional, effective and intuitive hand-held rangefinder in the industry.

uPlay, LLC, is an integrated products design company co-founded by Joseph Balardeta and Scott Denton. The two partners combined more than 25 years of semiconductor and systems design experience into creating a world class electronic product that would enhance the golfer’s playing experience and make the game more fun.

“It was our goal to develop a distance-measuring device with the most advanced features and optimum usability,” said Balardeta, who also serves as company president. “The uPro allows golfers to see the course and the game from a whole new perspective.

“The uPro outperforms every device on the market with its dynamic colour imagery, detailed course lay-outs, video flyovers and aerial views of every hole on the course. In addition, the uPro allows the golfer to get exact distances to and from any point on the course. Want to know how far you can hit the ball and still lay-up in front of a hazard? The uPro will show you. Want to go for it? The uPro will tell you how far you have to carry the hazard.”

“The uPro’s simple operation and sleek, razor-thin profile makes it an irresistible electronic device for any golfer,” continues Balardeta. “We offer aerial photography of thousands of courses nationwide and there is no membership fee.”

One of the features of the uPro is Pro Mode™. In Pro Mode, uPlay’s patent pending SmartView™ technology automatically generates the proper views of the course based on a golfer’s current location and updates those views appropriately as you move on the golf course.

Three different views allow the player to plan out the perfect shot. Unlike other GPS units or lasers, Pro Mode gives golfers all the distances they need all in one screen. Scale accurate measurements are used to measure to and from any point on the golf course, even the outskirts of the rough.

There are other benefits of the uPro. The search for a sprinkler head is eliminated, so the pace of play will be improved. By knowing the precise distance to the hole as well as the carry over bunkers in the fairway or around the green, golfers will have the confidence of knowing exactly what club to hit. This will enable them to select the right club and make a confident swing, which will result in better shots and lower scores.

“The uPro is setting a whole new standard for GPS products” said Balardeta. “We believe the uPro’s breakthrough design and advanced technology will revolutionize the golf rangefinder industry and make it an indispensable part of the game.”


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