The Golf Business, the innovative sales and marketing company aimed at the discerning golfer, has signed a partnership with Foremost Golf which sees its brands EP Pro, Druh Belts & Buckles and Course Guide being retailed by the UK’s largest buyer and seller of golf products.
Leading American Ladies’ brand EP Pro, up-market belt designer Druh and premier golf course planners Course Guide will be promoted from 2011 by Foremost, which incorporates over 970 Pro Shops throughout the country.
“This agreement will provide these three exciting brands with significant market penetration,” said Andy Martin of Foremost. “The Foremost retailers, plus the exclusive Greenside magazine, will give EP Pro, Druh and Course Guide products a great sales platform among golf clubs and club members across the UK.”
Tim Street, Managing Director of The Golf Business said: “We are delighted to sign with Foremost, whose expertise in retail will give our brands invaluable exposure. Foremost manage 25% of all UK golf sales and their connections within the industry provide an excellent opportunity for further growth.”
As well as the Greenside magazine, which has a circulation of 150,000, Foremost will also publicise the brands through a new and highly innovative electronic marketing strategy – delivered through email and web marketing – which reaches on-course professionals and their golf club members every week.
For more information on the brands in The Golf Business portfolio, visit www.thegolfbusiness.com