Global Edition

The Berkshire chooses Eagle

12.14am 16th February 2009 - Corporate

As the secretary of one of the UK’s top golfing experiences, John Hunt is responsible for ensuring The Berkshire’s place at the top table of golf society venues around London, writes Charles de Haan.

Branding is key to this and the job of designing The Berkshire’s new signage and branded collateral was given to Eagle, who have more than 1,500 golf club customers throughout the UK and Europe.

As John Hunt explains, “It was essential that we chose a partner that understood the importance of branding and design, and that’s why we chose Eagle.”

New signage designs
The new signage is based on various materials such as granite, aluminium, deep-etched zinc and timber, and designed to project The Berkshire GC’s new logo and brand colours of black and gold.

With a major programme of clubhouse refurbishment and course improvements, the course and clubhouse signage was an essential finishing touch that John Hunt and his Course Manager, Chris Lomas, were keen to action, “The club’s new logo and brand colours provided the ideal opportunity to find a solution to this particular aspect of presentation, and Eagle were the obvious choice.”

Redesigning The Berkshire’s collateral
Having got the course signage sorted, John then focused on the rest of the club’s collateral, i.e. the scorecards for the Red and Blue courses, the membership bag tags, and green fee tickets.

John’s choice of Eagle is based on a long and successful relationship: “We’ve always used Eagle because they’ve given us great back up for our score card requirements, and they’ve been great supporters of the GCMA as well. Now with the club’s new logo and branding, Eagle has proved the ideal partner for us to ensure our on- and off-course presentation is the best we can achieve.”

Raising the standards of The Berkshire’s presentation
John continues, “Eagle’s designs for our new collateral will really increase the impact of our new logo and exploit the brand colours of black and gold very effectively. It’s all going to significantly raise the standards of The Berkshire’s presentation to all of our members and visitors throughout next year, and keep the club right at the forefront of London’s top golfing venues.”

The Berkshire

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