It has been a phenomenal twelve months for C-Groove Putters. At the London Golf Show Yes! Golf actually had two fronts open: one stand in partnership with their Irish distributor PR Golf Distribution and one on the main putting green where the inventor Harold Swash would hold regular putting clinics in association with bio-mechanics consultancy Quintic.
“The effect of the double whammy was brilliant,” says Yes! Golf UK director Peter Allison. “Firstly, our rise up the rankings to be #2 putter on the Tour really put us on the map with club golfers. If they didn’t immediately understand the C-Groove concept from visiting our stand, a visit to the clinic with Harold and the movie demonstration of the over-the-top roll just converted them on the spot.”
Having been stronger in the north of the country than the south, C-Groove putters won new accounts in the south east, south west and south Wales regions. According to Allison, golfers want the C-Groove putters and they’ll rather wait if the putters require special ordering in than settle for anything else.
Being mindful of its network of retailing pros too, Yes! Golf was pleased at increasing the number of club pros who opened accounts as a result of the exhibition. Although the event is a public show, obviously pros came to have a look in their droves. Those that couldn’t attend heard all sorts of good news from their members who did.
One visitor from North Wales ordered a custom-fit putter at the show, and as a result, his club pro Peter Lees at Conwy Golf Club ordered nine more C-Groove putters as well, knowing that other club members would be impressed with the putter’s performance.
“I’ve sold about two dozen in the last year,” estimates Peter Lees. “But TV sells them more widely now – thanks partly to the distinctive black, white and yellow grips being seen in the hands of the Tour players. It’s a successful product without question.
“Many club golfers who find their friends hitting past them off the tee used to come to my shop and buy sexy new big-headed drivers, but increasingly they will pay attention to where the touch and the feel of the scoring is – and that’s at the other end of the hole… at the flag.”
Peter Allison reports that since the London Golf Show, his production has increased by a factor of 3 or 4. It’s not unusual lately, he says, for staff to be working until 10 or 11 at night doing some custom fit orders.
Yes! Golf (UK & Europe) www.yesgolf.co.uk
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