Global Edition

TaylorMade’s best selling driver

9.00am 15th October 2004 - Corporate

TaylorMade has announced that, in figures just released, the revolutionary r7 quad has become the No.1 selling driver model at retail in the UK with a 14.4% market share*.
The r7 quad was only launched this summer. Since then the r7 quad has witnessed an unprecedented level of interest and excitement among retailers and consumers surrounding its revolutionary moveable weight technology, which combined with a financially substantial advertising and in-store support campaign has driven the r7 quad to its position as the No.1 Driver model at retail.
In addition, the r7 quad’s success on Tour since its launch has shown the impact of a tour pro having an r7 quad in his bag. To date the r7 quad has amassed 17 victories worldwide.
Commenting on the announcement, Rollen Jones, managing director of TaylorMade-adidas Golf, said, “The success of the r7 quad both on Tour and at retail has surpassed our already high expectations. To have achieved the No.1 position in such a short period of time is truly remarkable and a testament to the innovation in technology and the quality of the r7 quad.”
The r7 quad features an entirely new technology called the TaylorMade Launch Control system (TLC) that gives players the choice of a remarkable six sets of launch conditions compared to an average driver which delivers only one. By redistributing 24 grams of discretionary weight in the head of the driver, the player is given the freedom to change the driver’s launch conditions to suit their swing, resulting in dramatically improved distance and accuracy.
TaylorMade-adidas Golf

* Source: Sports Marketing Surveys Retail Audit – Driver Share, August 2004

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