Global Edition

TaylorMade Performance Lab opens at Kölner Golf Club, Germany

12.00pm 1st July 2014 - Corporate

Sergio Garcia Opens TaylorMade Performance Lab at Golf Club, Germany
Sergio Garcia Opens TaylorMade Performance Lab at Golf Club, Germany

TaylorMade-adidas Golf is proud to announce the opening of the TaylorMade Performance Lab at Kölner Golf Club, Germany. European Tour star and TaylorMade-adidas Golf staff professional Sergio Garcia officially opened the TaylorMade Performance Lab following his tied second place finish at The Travellers Championship on the PGA TOUR.

In front of a crowd of more than 300 golfers in attendance at Kölner Golf Club, Garcia emphasised the importance of seeking efficiency throughout his bag and the benefits of being custom fitted for golf clubs, in particular using TaylorMade’s MAT-T System featured at the TaylorMade Performance Lab. This is the most technological advanced fitting system available and the MAT-T 3D motion capture technology enables players to analyse every aspect of their equipment and swing in detail.

During the session, Sergio was interviewed by Liam McDougall (TaylorMade Performance Lab Manager Europe) and also answered questions from the audience. The Ryder Cup star also discussed other areas of his game and equipment, including the benefit he has gained from Lofting Up his SLDR driver from 8.5 to 9.5 degrees and the speed pocket technology in his Tour Preferred irons.

Sean Brady, Head of TaylorMade Brand Experience, commented, “It is both an honour and a privilege for TaylorMade-adidas Golf to be part of such a successful partnership. The TaylorMade Performance Lab at the Kölner Golf Club allow golfers of all abilities to unlock their true golfing potential”.

The TaylorMade Performance Lab at Kölner Golf Club is now available for bookings by visiting: or find out more information about any of the other TaylorMade fitting venues across Europe here:

TaylorMade Golf

 /  /  /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here