TaylorMade Golf Company yesterday announced the completion of the restructure of its executive team by adding three new team members. Ben Sharpe, TaylorMade’s CEO since June 2014, has been making significant strides in restructuring the internal organisation. The three new appointments are all former TaylorMade executives: Bob Maggiore, Chief Marketing Officer, David Abeles, President of TaylorMade and Adams Golf, and Jeff Barker, Chief Financial Officer.
“We have three great executives, each with proven success in the industry and with our brands, rejoining the team,” said Sharpe. “We now have the executive talent to execute the game plan we have established for long-term success.”
Abeles rejoins the company as President of TaylorMade and Adams Golf. A 12-year veteran of the company, Abeles brings a deep executive skill set, leadership competence and business acumen built both within the golf industry as well as in world of sports. Most recently the CEO of the Competitor Group Inc., Abeles returns to oversee the global business operations for the TaylorMade and Adams Golf brands. Within the golf community, Abeles is widely respected for his relationships and energetic connection with both the retailer and consumer.
Maggiore is widely recognised for leading the TaylorMade brand to unprecedented heights. Maggiore’s understanding and passion for the industry, along with his strategic vision produced award-winning campaigns that led to runaway product success stories. With a previous 16-years logged with the company, he returns with a renewed focus on creating an emotional connection with the golfer and igniting an energy in the marketplace through meaningful brand storytelling. Marketing and digital teams will report into Maggiore.
Barker will rejoin the team in early March. He began his career in 2000 as an accountant and has taken growth assignments within TaylorMade and the adidas Group over his 15-year tenure with the company. In 2010, Barker took the role of Director, Finance and Operations for EMEA & Pacific at TaylorMade’s UK office. In his most recent role, Barker was the Finance Director for the adidas Group in Sao Paulo, Brazil, where he ensured profitable growth in a complex and legislative heavy market. He was also key in the successful sponsorship of the 2014 FIFA World Cup Brazil for adidas. Barker’s exceptional international business and financial background, along with his strong leadership and team building skills will bring valued long-term strategic thinking to the team.
TaylorMade Golf www.taylormadegolf.com
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