Global Edition

Taylormade Golf Celebrates 15 Years of Driver Dominance

6.45am 17th July 2015 - Corporate - This story was updated on Friday, July 17th, 2015

TaylorMade Golf Company, renowned for innovations in performance-enhancing golf equipment, celebrated 15 Years of Driver dominance this week ahead of The Open Championship at St Andrews.

This iconic venue with its rich heritage provided the perfect stage to host the TaylorMade Golf ‘15 Years of Driver Dominance’ event at the Macdonald Rusacks Hotel. The company’s tireless pursuit of innovation and excellence has enabled TaylorMade Golf to maintain its dominant position as the #1 Driver on Tour* for the past fifteen years.

To celebrate this success, TaylorMade Golf welcomed to the stage TaylorMade Tour professionals Stephen Gallacher (sponsored by Macdonald Hotels), Justin Rose, Sergio Garcia and Dustin Johnson, with special host Dougie Donnelly, to discuss their success stories and memories of TaylorMade Golf’s R-Series Drivers.

The Vice President of Tour Operations for TaylorMade Golf, Keith Sbarbaro, also joined the panel to discuss the ground-breaking innovations in Driver technology over the years and shared his stories of working with the best players in the world.  Guests who attended the event included key European and US media, key retailers, Macdonald Hotel guests and guests from Stephen Gallacher’s Golf Foundation.

*Based on Sports Marketing Surveys Inc and Darrell surveys

TaylorMade Golf


You can see the latest news letter here.

Follow us on Twitter and LinkedIn.            

Use the tabs above to select the section(s) which you wish to search.

Enter the name of the person, place, organisation or topic for which you are searching. Use as many words as required - there is no need to enclose them in quotation marks. Prefixing a search term with a hyphen/minus-sign will exclude results matching that term.

For example 'artificial -turf' will return results containing 'artificial' but not 'turf'.

In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.