Global Edition

 

Taylor Made use Internet for consumer feedback on new products

10.00am 13th June 2000 - Corporate

Launched this week in Carlsbad, California, www.projectprototype.com is a means of responding to the mass of enquiries that Taylor Made has received following the intensive testing that the club has undergone on Tour. Whilst wanting to satisfy consumer interest, Taylor Made has to maintain a level of secrecy about the product during its development, to ensure that the public gets what it is expecting when the driver eventually becomes available.

European marketing manager, Robin Gibson believes that this Web site fulfils both needs. “We have already received a barrage of enquiries from the public about the prototype driver,” said Gibson, “With this Web site we can be ultimately responsive to these enquiries and bring the golfer the most up-to-date information available.”

The Web site will be updated on a regular basis and become more interactive after its initial launch. Consumers will be given a username and password, and will be updated via e-mail about changes on the site. Other functions of “Project:Prototype are currently being kept under wraps but will be unveiled as the club’s progress develops.

Taylor Made has been testing this club since January, with the help of a number of its European Tour staff. As a result of this testing, Ernie Els, Patrick Sjoland and Thomas Bjorn have all added the club to their bag.

 

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