The copper colour has been a gold mine for Taylor Made Golf since the inception of its original ‘Burner Bubble’ in 1995. In the year 2000, however, the company has made a bold change. Taylor Made has developed a series of drivers which are claimed to be so unique that they will shape the way the company will look and build momentum toward its goal of becoming the global leader in metal woods.
In introducing its 300 Series drivers at the 2000 USPGA Championship, Taylor Made will unveil a gunmetal grey (men’s) and gunmetal light (women’s) club head. Along with the new colour, the club will feature a new logo resembling the sole plate of the company’s innovative metal woods. Commonly referred to within the company as the “metal T,” the new logo will be displayed prominently on each driver’s sole plate, shaft, grip tip and head cover.
“Our new colour and logo tells the world that something special has happened here,” said Robin Gibson, European marketing manager. “We’ve made significant changes resulting in the best performance drivers we’ve ever developed.”
Gibson added that while the new logo and colour will be used for the 300 Series, the company will continue to use its signature copper for its best-selling products such as the Firesole and SuperSteel lines
The creator of the new Taylor Made logo is Portland, Oregon-based Peter Moore. Moore was the brains behind the logo for NBA star Michael Jordan and Greg Norman’s “shark” as well as helping to transform adidas’ 3 stripe logo to fit the company’s “athletic” feel.
Taylor Made’s new colour and logo, which will be featured on the golf bag, caps and other accessories of the company’s tour staff players like World Number Two Ernie Els, will make its first official appearance at the USPGA Championship in Valhalla this week.
The 300 Series metal woods conform to USGA guidelines and will be available on a limited basis to key retailers starting in Autumn 2000. The company expects full distribution of the series in early 2001 when the support programme will commence.
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