STRI, the sports turf consultancy and research company, has launched a new website, restructured by individual sport to reflect the needs of clients in the sports turf industry.
The new website focuses on providing information on STRI’s services, specific to each sport or client. “With such a vast range of clients, it was important to design a website where clients could easily find information on STRI’s services related to their sport or company,” said Carolyn Beadsmoore, Head of Sales & Marketing at STRI.
More than 2,500 clients contact STRI every year to get advice on the development or management of their sports surfaces. “Each of our clients is looking for a particular solution; this could be the design and construction of a new pitch for a major stadium, help with managing diseases on a golf green, support in setting up environmental planning and projects or setting up research trials for product manufacturers and distributors. The new user-friendly website enables clients to find what they’re looking for and we expect to see more clients contacting us in the future through the website,” added Carolyn Beadsmoore.
The new design was created by Tebays design agency, based in Leeds, and the STRI website has already been entered in the DADI (Drum Award for the Digital Industries) Awards 2011.
STRI (previously Sports Turf Research Institute) was established in 1929, in association with the UK Golf Unions and The R&A (Royal and Ancient Golf Club of St Andrews), to provide research and advisory services for golf clubs on their golf greens and courses.
It is now one of the world’s leading authorities on sports turf, providing advice and expertise on the research, design, construction and management of both natural and artificial sports surfaces.
The company employs 75 staff and supports clients in producing quality sports turf, specific to each sport and client’s requirements. The company’s website at www.stri.co.uk contains more information on STRI and their range of services.