Global Edition

 

Stewart Golf winning the battle against Chinese copies

12.05am 22nd August 2006 - Corporate

British manufacturer of premium golf trolleys Stewart Golf has released some details of their fight against poor quality Chinese-made copies of their remote controlled X3.
Mark Stewart, marketing director of Stewart Golf, said, “The truest form of flattery is imitation and it did not take long for a Chinese manufacturer to make a poor quality copy of our distinctive machine.
“When we created our design it was of course registered with the relevant authorities in Europe and other major markets overseas to ensure that it was protected. We spent many years and hundreds of thousands of pounds to create a truly unique product, and European law is firmly on the side of creative and innovative companies.
“We have acquired a sample of one Chinese copy and it is comical how some features have been blindly copied without any clue as to its function. For example, quick release handles on the rear wheels have been included where there is no mechanism and not one but two remote control brackets are supplied, but there is no means of attachment on the remote control itself!”
“Although we have been aware of these copies for some time, they have only recently started to leak on to the European market. The law prevents any party from importing, advertising or selling products that infringe our rights. Already we have reached settlements with a number of companies in the UK and Europe, and although we take no pleasure in launching legal action we do not hesitate to do so. In some cases we have demanded that the products be destroyed (see images below) so that they do not reach the market and potentially damage the Stewart Golf brand through mistaken identity.
The British made X3 Remote (£999) received glowing praise from Today’s Golfer  in a recent article. The X3R model received 4½ stars out of a possible 5 to add to earlier ‘Gold’ and ‘Best Trolley’ titles.
Stewart Golf Ltd www.stewartgolf.com

       

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