Srixon, one of the world’s fastest growing manufacturers of golf balls and equipment, has been named as the Official Ball Supplier to the European Seniors Tour in 2008.
Senior Tour Members will benefit from the use of Srixon’s SoftFeel balls on practice ranges at all events on the 2008 Schedule.
Several of the leading Seniors Tour players already use Srixon golf balls, including Carl Mason, the European Seniors Tour all-time leading career money earner and winner of the 2007 Order of Merit.
Srixon’s success continued with Irishman Peter Lawrie’s victory in the recent Open de Espaà±a on the European Tour using the Srixon Z-URS ball, which took the company’s international victories this season to seven.
Now the world’s fourth biggest golf company, Srixon had a 30 per cent growth in sales last year. It first became the Official Ball Supplier to the Seniors Tour in the 2000 season and provided range balls until 2006.
Leslie Hepsworth, chief executive officer of Srixon Sports Europe, said, “We are delighted to once again become the Official Ball Supplier to the European Seniors Tour. Srixon has major plans to increase its ball business over the next few years and this is a very visible and credible way to enhance the exposure we receive. This, in turn, should lead to an even further increase in the sales of our ZUR range of three-piece golf balls.”
Andy Stubbs, managing director of the European Seniors Tour, said, “We very much value the support given by Srixon to our Members of the European Seniors Tour. This partnership will provide them with use of a quality playing ball to assist in their day-to-day preparation.
“We are delighted to include Srixon in our family of sponsors once again and look forward to working with them throughout the year.”
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.