In December 2007, SRI Sports Ltd of Japan, acquired the Roger Cleveland Golf Company from Quiksilver. Since then, both Srixon and Cleveland personnel have been working internationally on the ways to best integrate the two companies.
It can now be confirmed that in Europe, the three sales companies of Cleveland Golf will be consolidated with Srixon Sports Europe, to form one company.
Based at SSE’s current offices in Alton, the new HQ will oversee all management, IT, marketing, distribution and accounting functions for the company and additionally provide all UK customer service support and UK credit control functionality for both brands.
Customer service support and credit control for direct sales to the EU market for both brands will continue to be administered from the existing Cleveland office in Biarritz, France together with local support for marketing, custom fit and accounting functions.
The two brands will continue in UK to work independently in sales and marketing functions with all support facilities being supplied from the one site.
The sales operations in Europe continue to be reviewed, with the long term objective being to provide organizations that are both cost effective but which also maximize the considerable sales potential for both brands.
Both Srixon and Cleveland brands have enormous growth potential with this integration and considerable growth and expansion are anticipated in all markets in the near and mid term.