Golf shoe manufacturers selling into the Asian market are benefitting from a new series of reports released by SMS Asia.
Sampling golfers in Australia, India, Japan, Malaysia, Singapore, South Korea, and Thailand, the reports, which are available immediately, cover key topics including: shoes owned – number of pairs and brands; spending habits; point of purchase; buying habits and factors; brand consideration; shoe styles – sneakers; spiked vs spikeless; boa or laces; aspirations for new pairs.
The new findings unveil, among other things, that in six of the seven surveyed markets, more than half of golfers have at least two pairs of golf shoes. As with golf ball purchases, supply chain disruption has led to golfers choosing different shoes that were more readily available. In four different markets, 19% of golfers have chosen different shoes.
Eric Lynge, head of SMS Asia, reflected on the findings: “The design and marketing of golf shoes has shifted dramatically in recent years with the advent of sneaker type designs. These reports shine a light on what golfers across Asia prefer and what that means for brands trying to retain or grow market share in the region. SMS Asia is here to help businesses take evidence-led decisions, and we invite anyone interested in research in the region to challenge us and ask us how we can help”.
The shoes study follows SMS Asia’s 2021 study of how the region’s golfers bounced back from COVID-19 lockdowns,, as well as a report on the golf ball market in Asia.
To enquire about obtaining data from these reports, please email eric.lynge@sportsmarketingsurveys.com.