Global Edition

SkyCaddie Announces 2017 UK Golf Club Updates Programme

2.47pm 28th October 2016 - Corporate

Course work at Flackwell Heath Golf Club, Creative Golf Design
Course work at Flackwell Heath Golf Club, Creative Golf Design

“If you’re not using a SkyCaddie, then you may be getting a bad yardage from your golf GPS watch, handheld or other device – leading to dropped shots and even lost balls. That’s the stark truth,” says SkyCaddie, as it sends its annual reminder to UK golf clubs for information about course changes ahead of its update and remapping campaign.

In order to retain its status as ‘golf’s most-trusted GPS brand’, each year SkyCaddie embarks on a mission, which is thought to be unique among GPS rangefinder brands, namely, the mission to proactively contact every golf club in the UK to discover which course changes require updating on the SkyCaddie courses database.

This gives SkyCaddie golfers the most up-to-date information, which enables them to play better and to have more fun. Happy golfers make good customers, so SkyCaddie’s mission to update its golf course information greatly benefits the golf club too.

But before its trained mappers can bring their professional surveying equipment to the golf club, SkyCaddie needs to be notified of the changes. So to simplify this, SkyCaddie has created a special web page at, where golf club staff can easily inform SkyCaddie about their latest course alterations.

SkyCaddie’s sales team is already contacting UK golf clubs encouraging them to fill in their details, and several key golfing organisations across Europe such as BIGGA and the PGA will also be sending out the web link.

#7 at Studley Wood Golf Club
#7 at Studley Wood Golf Club

“Ideally we like to hear from golf clubs when they are still in the planning stage for their course alterations” said Steve Winstone, SkyCaddie’s EMEA Course Enablement Manager. “So whether you are still planning, or are in construction, or have already finished your course works, please let us know – the sooner, the better. We hope to hear from every club in the UK which is altering its golf course, however big or small those changes are.”

“Total, trustworthy SkyCaddie accuracy matters to our customers” he continued, “which is why in 2016 we have revisited hundreds of UK golf courses to re-survey them on foot, updating their course maps – at least one for every day of the year, in fact.

“Plus we updated course information in 2016 at many more clubs across Europe and the Middle East, always visiting in person, always with the golf club’s permission, and always painstakingly walking the parts of the golf course which have changed.”

Since other GPS brands base their yardages on available satellite imagery, it can sometimes be years before their golf course information displays the true picture. “How many dropped shots will happen in that time?” asked Winstone. “Golfers and retailers need to be aware that some of the GPS products out there could in fact hurt a player’s game.”

Ken Heathcote, owner of Oxfordshire golf club Studley Wood, said: “Their devotion to accuracy is why I am sold on SkyCaddie – I have never yet found a mistake on one. In life, there’s no such thing as a free lunch, so if your GPS device proclaims ‘free maps for life’ in its marketing, then you can be sure that you are sacrificing accuracy.

“SkyCaddie’s course mappers do it properly. They care passionately about staying on top of course changes. If you believe other GPS devices, our 7th hole has two small bunkers to the left of the fairway – but we’ve had a mature lake there for years now! SkyCaddie owners have the right information about Studley Wood Golf Club: if you’re paying for GPS technology, surely that’s what matters most.”

Each course update visit usually takes between one and three hours, with a ten–hour update at Turnberry in April 2016 proving the most intensive of the year so far.

“Only SkyCaddie goes to this effort to ensure that our customers have the most up to date and accurate information possible,” said James Holmes, UK & European Sales Manager at SkyCaddie. “And with so many golf clubs planning to make changes to their course next year, 2017 already looks like being another bumper year of course updates in the UK.

“If you are a golf club manager, PGA professional or golf retailer, you may wonder: if SkyCaddie goes to all of this effort to update golf courses, what are the other GPS brands doing? The simple fact is that if you don’t see them, they aren’t doing what SkyCaddie is doing – walking the hard yards to create the best information for golfers.”

See for full details of the SkyCaddie GPS range.

That course update link again:

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