Eagle, the market leader in the design and delivery of high quality signage and collateral, is launching a new service: the Eagle Signage & Collateral Audit, writes Charles de Haan.
A free service to every golf club, it’s the ideal way to get a thoroughly professional and objective check on every aspect of your club’s ‘customer journey’, in other words what your members and visitors see when they come to your club.
From the entrance to the tee, the way in which your club presents itself, directs them around your club and course, and uses everyday items like scorecards, course guides and green fee tickets to communicate your club’s branding, is key to making a great first impression, conveying H&S information or simply telling them about new offers or events for their diary.
If appropriate – and for increasing numbers of golf clubs sponsorship is now top of the marketing agenda – the Eagle Signage & Collateral Audit will help you and your club’s decision makers understand how to exploit and maximise all these opportunities in pursuit of better branding, more effective marketing, and if appropriate, quality sponsorship and additional income.
As the partner to over 1,500 golf clubs for signage and collateral, Eagle’s experience in these issues is unmatched, having designed and implemented all sorts of ways of improving the presentation of hundreds of golf clubs. The Eagle Signage & Collateral Audit is the perfect way to find out if your club’s branding and presentation is paying dividends.