Grayling, the global public relations and government relations consultancy, has been appointed by Ryder Cup Europe to manage their international communications programme in the run-up to the next home staging of The Ryder Cup which will take place at The Gleneagles Hotel, Perthshire, Scotland, in September 2014.
The appointment was made following a comprehensive pitch process with Grayling being awarded the brief to manage a programme focusing on Scotland, the rest of the UK and Europe. Partnered with specialist golf PR boutique, Landmark Media International, communications activity will span the preparation and build-up phases of the event as well as the prestigious three days of the competition from September 26-28, 2014
In addition to promoting The 2014 Ryder Cup, the programme will also include a focus on the French market to pave the way for the 2018 event at Le Golf National in Paris and possible future editions of The Ryder Cup in mainlandEurope.
Grayling’s Scottish team, based inEdinburgh, will provide a dedicated Scottish press office and support the stakeholder engagement programme, while the company’sLondonoffice will lead the European media relations programme.
Michael Murphy, Global Chief Executive for Grayling, said: “We are extremely excited by the prospect of managing this communications campaign for The 2014 Ryder Cup. It is testament to the strength of Grayling’s network and range of capabilities acrossEuropeto be selected as a key strategic partner for the event.
“As one of the world’s premier sporting events we believe that The Ryder Cup’s reputation and appeal can be further developed in many ways, leaving a lasting legacy forScotlandand building momentum towardsFrancein 2018.”
RichardHills, The Ryder Cup Director, said: “We are delighted to have appointed Grayling to work alongside us in the build-up to The 2014 Ryder Cup inScotland. The selection process was extremely competitive but Grayling and Landmark Media International, ticked all the important boxes for us and we are confident they will help us, in tandem with our fellow stakeholders The Gleneagles Hotel and the Scottish Government, achieve all our key objectives over the next two years.”
Landmark Media International www.landmark-media.com
The Ryder Cup www.rydercup.com