As the eyes of the golfing world focus on Royal Troon Golf Club this week and the AIG Women’s Open, the historic club have launched a new website with the help and expertise of Sports Publications.
Featuring innovative video and content, the resource of news, pictures and club information was built from scratch.
Sports Publications, the multi-media creative agency based in Leeds, have created an intuitive user experience – combining extensive video and hole-by-hole drone flyovers with outstanding images from award-winning photographer Mark Alexander, and voice work provided by renowned sports journalist and long-time Troon member Andrew Cotter.
Visitors to the new website, at royaltroon.co.uk, are carried on a journey from the club’s foundation to the present day – a trail lit up with stories from Open and Amateur Championships.
Key to the project was capturing the history of the club and, in particular, the special atmosphere of the clubhouse and Royal Troon experience
Sports Publications, publishers of golf magazine National Club Golfer and website nationalclubgolfer.com, as well as a host of other contract titles, are currently working with a number of other prominent golf clubs, resorts, governing bodies, and brands on turn key digital marketing solutions.
Stephen Anthony, the Secretary of Royal Troon Golf Club, said: “We commissioned Sports Publications to design, develop and provide the club with a new website as an exciting new platform to showcase Royal Troon and its courses to visitors through an impressive array of professional video and photography.
“They more than achieved their brief and, following its recent launch, the website has already received fantastic feedback from both members and visitors alike.”
Dan Murphy, content director at Sports Publications, said: “We’re exceptionally proud to work with a club of the stature of Royal Troon. Having covered the last two Open Championships at Troon, in 2004 and 2016, it’s a venue I have come to know well and I love it dearly. With a combination of video, drone footage, photography and written content, we feel the website encapsulates Royal Troon’s unique appeal, both on and off the course.”