Global Edition

Royal & Awesome Celebrates Another Positive Harrogate Show

9.46am 16th October 2015 - Corporate

Royal and Awesome in Harrogate
Royal and Awesome in Harrogate

Scotland’s funkiest golf clothing company, Royal & Awesome, is celebrating another successful Golf Trade Show with many new orders and positive feedback from existing customers.

The spectacular brand was pleased to hear retailers echo the key trade messages it has been issuing and encouraged by the hugely favourable response it received for its new designs.

Royal & Awesome brand director Graeme Smeaton said: “After a successful debut at last year’s Harrogate Golf Show, it was fantastic to see great enthusiasm in our resellers and to hear them play back our key message.

“If you display a small range of Royal & Awesome product, and then actively sell it for fun golf events, such as holidays, charity events and team events, then you can genuinely sell significant quantities of incremental product – and have some fun with your members in the process.

“Our second appearance at the Harrogate Golf Show offered us the opportunity to engage with outlets that have been selling and succeeding with Royal & Awesome, and this filled us with even more confidence for the exciting road ahead.

“We’ll continue to be the same ‘awesomely different’ brand and, with a host of new designs on the way, we’re extremely optimistic for a bright future.”

Images of Royal & Awesome’s new Trew designs will be released in the next few weeks – following a positive unveiling on its Facebook recently where its fans named the designs – which is set to raise the popularity of the funky fashion pioneers even further.

What’s more, the spectacular brand is extending its trade show offers – available to new and existing Royal & Awesome suppliers – until the end of November.

For a limited time only, retailers have the exciting opportunity to buy six pairs of trousers and get the seventh pair for free; and the chance to purchase 25 pairs of trousers and get £100-worth of free stock. Retailers can choose immediate delivery or forward order for future delivery.

Royal & Awesome’s market-leading ‘Awesomes’ – the range of iconic trousers – were inspired by the heritage and history of the sport in the birthplace of golf and were designed to add a touch of fun and colour on the fairways.

Royal & Awesome

Read more Company Announcements and latest list of Most-read stories

 /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here