Royal Ascot Golf Club has appointed Fortitude Communications to lead its strategic public relations management.
The agency has been appointed following a competitive pitch process to support the prestigious golf club to enhance its profile and develop engagement with its audience and community.
Founded in 1887, Royal Ascot Golf Club was granted Royal status by Queen Victoria and is set in 150 acres of wooded Crown land off Winkfield Road and adjacent to the world-famous racecourse. The club’s new course was formally opened in May 2006 having moved from its original location on Ascot Heath in the middle of the racecourse a year earlier.
Stephen Nicholson, Royal Ascot Golf Club General Manager, said: “Increasing our brand awareness via PR will help the club deliver its exciting growth strategy. Fortitude impressed us with its clarity of thought and strong track record in the sports and venue sectors. Its team are excellent storytellers and we’re pleased to have them on board.”
Greig Box Turnbull, Director of Fortitude Communications, said: “Royal Ascot Golf Club is a stunning venue, with a deep heritage and has fantastic growth plans, which we look forward to supporting via the delivery of a communications strategy. Royal Ascot Golf Club further strengthens our sports, hospitality, events and venues portfolio and we’re excited by the opportunity.”
Royal Ascot Golf Club hosts the Clutch Pro Tour, Pro-Am events and member competitions through the year. The club is home to a thriving and friendly social scene for members, guests and visitors alike, reflecting its community ethos.
Fortitude Communications is an agency specialising in PR and marketing, it was founded by former Daily Mirror journalist and Oxford United Football Club Managing Director Greig Box Turnbull.
Fortitude has clients across a range of sectors including sport, corporate, property and healthcare. The agency provides a multitude of communications services including strategy, media relations, marketing, content management, copy writing, social media management, photography, video production, drone services and media training.