Sports sponsorship and brand marketing agency Rocket Yard Sports has changed its name to Rocket Yard following the company’s unveiling of a new strategy that puts brand partnership amplification at the heart of its business model.
Rocket Yard is strengthening its position within the market for 2023, focussing on the continuation of industry-leading sponsorship marketing activations and strategic brand partnerships within golf. This reinforcement has been coupled with the first extensive overhaul of the company’s branding since launching almost five years ago.
Rocket Yard celebrated its most successful year to date in 2022, including the creation of partnerships with brands including Lyle & Scott, BMW and American Golf, as well as shaping and bringing to life commercial initiatives with LIV Golf, in addition to the development of their work with four-time DP World Tour winner Adrián Otaegui and online golf coaching star Chris Ryan.
The company will retain the use of the word ‘sports’ mostly on email communications – a reflection of its role in connecting every type of business with a sporting audience; notably the demographics of both the traditional and modern golf fan. The revised brand logo, encompasses a speech bubble, showcasing Rocket Yard’s drive to be at the centre of key conversations between brands and sporting audiences, providing an increase in value to both.
With Rocket Yard positioned at the heart of the dialogue between brands and sports fans, the agency has also developed its core team; with in-house business development specialists, graphic designers, social media experts, and respected marketeers, ensuring activations can be developed, executed and analysed by the Rocket Yard team.
Much of Rocket Yard’s early partnerships were created primarily for professional athletes and have expanded into providing greater commercial solutions for both brands and rights holders. Therefore, to strategically build on this momentum, Rocket Yard is strengthening its position within the market to showcase its offering as experts in the field of sports marketing activation services.
Daryl Evans, Rocket Yard’s Managing Director, said: “In the last five years, we have gone through some of the most difficult economic challenges of our time. As our business moves through an ever-changing landscape we continue to excel, and have again grown year on year. I firmly believe that the bravest of brands are the ones who will thrive and not just survive.
“This is why I believe that now is the time for us to be fearless in establishing our own brand, whilst aligning with other courageous forward-thinking business leaders – helping them to showcase and communicate their company messages and values within the highly engaged fanbase of sport.”
