Global Edition

Premier Style launches European Tour Collection

8.30am 30th April 2004 - Corporate

Woburn-based clothing re-branding specialist, Premier Style, has expanded its portfolio of blue chip clients by signing a licensing agreement with The European Tour to design, produce and market an exclusive range of golfing leisurewear and accessories to the retail and corporate sectors.
The exclusive European Tour Golf Collection, due to be unveiled at this year’s Volvo PGA Championship at Wentworth from 27-30 May, will cater for the needs of the family golfing unit from ladies and gents outerwear, knits, caps and fashion wear to children’s t shirts, all emblazoned with the stylish European Tour logo.
This contract represents an opportunity for Premier Style to produce and market the highest quality golfing merchandise direct to the consumer market – be it through corporate golfing channels, pro shops or direct to the high street through established retailing outlets.
Michelle Bray, managing director and founder of Premier Style, described The European Tour contract as “exciting in that it opens up new avenues for Premier Style, which has built up a reputation over the last twelve years as a high quality designer and supplier of own brand label collections to the corporate sector due to its emphasis on manufacturing and design quality.”
Scott Kelly, group marketing director of The European Tour, said, “We are delighted to enter into this new licensing agreement with Premier Style. We have been impressed by their portfolio and ranges for blue-chip clients and hope that this new European Tour Golf Collection, which will also be available via our shop and our Internet site, will provide a broad range of interesting Tour-branded products for our many millions of loyal European Tour spectators and our family of licensees. We hope our new partnership will also provide a high quality, competitively priced range of golf wear for our European Tour promoters and sponsors.”
Premier Style produce clothing and gift ranges produced by for Audi, Renault, The Tussauds Group, Holmes Place, Volvo, Sony, Alfa Romeo and Glenfiddich and many others.
Premier Style
The European Tour

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