Global Edition

Golf Industry News - Under Armour

Under Armour’s new HOVR GTX shoe boasts a proprietary cushioning technology that provides comfort and support without compromising on the shoe’s lightweight build.

Titleist is the most 'Googled' golf brand in the UK, with an average of 12,100 searches per month – the equivalent of 33 searches each day. Thereafter – Callaway, Motocaddy, Nike Golf, PowaKaddy and TaylorMade each respectively gained 8,100 searches every month

Under Armour’s new HOVR Drive golf shoes are designed to provide comfort from the opening tee shot to the final putt without sacrificing the responsive energy return naturally generated by the golf swing. Traditionally, golf footwear has used cushioning to mitigate against ground reaction, providing comfort, but losing the power of weight-loading when in the backswing. […]