PING’s G2 irons have been crowned as America’s top-selling irons during 2004. Both the Darrell Survey Consumer Report and the separate Golf Datatech On-Course and Off-Course Report rated the G2 as America’s No. 1 iron.
A Darrell survey conducted in seven different regions of the United States showed that during 2004 the PING G2 iron was the most purchased new iron in the States. It also showed that PING was both the No. 1 brand for new usage and the most-used brand by all golfers surveyed. That corporate success was mirrored by the Datatech poll which named it as America’s top-selling iron through September 2004.
“The G2 iron has been extremely well received by both consumers and retailers and the numbers show it,” said John Solheim, PING’s chairman and CEO. “These irons are innovative, forgiving and good looking. They have helped us maintain our-long held position as the preferred iron choice for golfers.”
The G2 is selling faster in Europe than any previous PING iron and the new PING G2 driver has also gone down a storm since it was launched to considerable acclaim last September.
The new G2 driver was recently described as the hot product of the month in one of Britain’s leading consumer golf magazines and sales of the driver on both sides of the Atlantic support the authenticity of that claim.
“We knew we were on to a winner when we launched the G2 driver but even we have been surprised by the impact it has had in the short time it has been in the market,” said Solheim. “Sales have been astounding. It is no exaggeration to say that is has been one of the most successful launches PING has ever enjoyed.”
The new G2 driver was in Miguel Angel Jimenez‘ bag when he claimed his fifth title of 2004 at the Omega Hong Kong Open at the start of December.
“At the start of the year I didn‘t believe for a moment that I could win five times,” said the 40 year-old Spaniard whose latest victory took him up to a career-best 12th in the official world ranking. “I feel very happy how the year has gone for me. My goal now is to go on and win a major.”
Jimenez is one of a growing number of Tour players to carry 14 PING clubs in his bag. In addition to the G2 driver the Ryder Cup star also uses the new S59 Tour irons, G2 Fairway woods and a JAS putter.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.