PGA Golf de Catalunya, one of Europe’s finest resorts and venue of the 2008 PGA European Tour Qualifying School final stage, has appointed Landmark Media International Ltd to manage its public relations.
The specialist golf PR and marketing agency, founded by former golf journalist Gary Firkins, will represent the luxury 36-hole golf resort and hotel, situated close to Barcelona and the glorious sandy beaches of the Costa Brava, overseeing its Europe-wide communications strategy.
Juan del Rào, CEO of PGA Golf de Catalunya, part of the PGA European Tour Courses group, said, “These are exciting times for PGA Golf de Catalunya. Both courses are now ranked among the best in Europe and will be used for the final stage of Qualifying School in November. We are also building a new clubhouse, so there is plenty of news for us to communicate to golfers in our target markets across Europe and beyond, which is why we have called upon the services of Landmark Media.”
PGA Golf de Catalunya’s Green Course was designed by European Tour legend Neil Coles and former Spanish tour professional Angel Gallardo, and was ranked in the Top-10 courses in Europe when it opened in 1999. Within a year, the resort was awarded the Sarazen World Open, won by Thomas Bjorn, and the European Tour’s Peugeot Open de Espana in 2000.
With views to the Pyrenees and close to the historic city of Girona, with its modern, international airport just five minutes’ drive away (serviced by a variety of airlines, including Ryanair), PGA Golf de Catalunya has become a favourite destination for discerning travelling golfers.
Gary Firkins, director of Landmark Media International, said, “PGA Golf de Catalunya is a world-class golf resort and clearly one of the very best in Europe. The combination of its beautiful inland setting, proximity to the beach and the Continent’s most exciting city, Barcelona, makes it a compelling choice for golfers looking for a very special golfing experience.
“We will be working to raise awareness of PGA Golf de Catalunya among consumers via targeted, upmarket media across Europe.”
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