Peter Millar won the 2014 Apparel Supplier of the Year at the recent TGI Golf Partnership annual awards dinner at Marriott Worsley Park, Manchester, beating off competition from some of the biggest names in the business.
The brand’s commitment to a great product offering across many categories, outstanding customer service and sustained profit margins meant they won the award for the first time.
Peter Millar, a leader in the luxury apparel market, has worked with the TGI Golf Partnership since 2008 and business has increased with golf’s leading retail services group year-on-year.
TGI Golf’s supplier awards are voted for by the group’s 460-plus Partners across the UK & Ireland through its extensive Supplier Survey, where brands are rated in a range of different categories by the Partners.
Eddie Reid, TGI Golf Managing Director, said: “TGI Golf Partners were an early adopter of the Peter Millar brand and this award sanctions their belief in the brand’s quality and service support.
“That, allied to Peter Millar being our biggest margin making apparel partner, makes it the perfect fit for our business. Well done to all at Peter Millar, some well-deserved praise for a hard working team.”
Bob Smith from Peter Millar UK Ltd, who was on hand to collect the award from Michael Brooks, TGI Golf Partner at Malton & Norton Golf Club, added: “This award makes us incredibly proud, anytime you win an award voted for by your customers it means a lot.
“We enjoy working with TGI Golf and feel that Peter Millar offers its Partners something different in the apparel market.
“Our new Contemporary Fit collection featuring the Peter Millar Crown, which has been launched specifically for the European market has clearly made a difference.”
Peter Millar started in 2001 with a small collection of cashmere sweaters and has now evolved into a complete premium lifestyle apparel brand, featuring a wide range of casual sportswear, tailored dress furnishings and performance golf attire collections that typify casual luxury.
Designed as a classic luxury American sportswear label, Peter Millar has grown to become one of the most recognised names in golf apparel, with style ambassadors on the PGA & European Tour’s including: Brandt Snedeker, Bill Haas, Harris English, Branden Grace, Richard Sterne, George Coetzee & Richie Ramsay.
Peter Millar www.petermillar.com
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