Global Edition

Performance54 Aiming High with Oceânico in Vilamoura

1.17pm 22nd July 2016 - Corporate

The 11th hole of the Oceânico Victoria Course, host to The European Tour’s Portugal Masters
The 11th hole of the Oceânico Victoria Course, host to The European Tour’s Portugal Masters

Performance54 has formed a strategic sales and marketing partnership with Oceânico Golf, the owner and operator of five of Vilamoura’s most popular golf courses, as the golf and destination marketing group continues its international growth as the preferred marketing partner of some of the world’s leading golf destinations.

With five renowned courses in its portfolio; The Victoria Course, host venue to The Portugal Masters, The Old Course, Pinhal, Millennium and Laguna, Vilamoura welcomes more golfers than any other destination in Europe, as well as some of the world’s best golfers when The European Tour visits for the Portugal Masters, which will once again be hosted on the Victoria Course this October.

“Vilamoura is one of golf’s great success stories,” commented Jed Moore, Managing Director, Performance54. “We are fortunate to represent such a distinguished group with such a powerful golf portfolio. The market place is as competitive as ever and requires high impact campaigns to stimulate business. We know the calibre of the people within the ownership group which, combined with our team and expertise, will produce some great results.”

As well as managing the day-to-day media promotions, sales and marketing initiatives and advertising, Performance54 will also be instrumental in the host venue activation strategy for The Portugal Masters, collaborating with event partners and stakeholders, to create standout for the host venue and destination as the event celebrates its tenth anniversary.

“From the get-go we were impressed by Performance54’s approach and their willing to push the boundaries through creative initiatives,” commented Mr Christopher Howell, Chairman of the Oceânico Group. “We have an opportunity to move the dial for our properties in the coming years, and require a modern approach focussed on engaging with trade and consumers to ensure we set the standard and continue to raise the bar. In Performance54 we believe we have the best partner to deliver our business objectives and set the foundation for continued long-term success.”

Performance54 has quickly established itself as a modern solution for businesses invested in the game of golf, having managed and promoted The Asian Tour Event of The Year 2015 – The Ho Tram Open, partnered The Els Club Malaysia for the coming launch of The Els Club Desaru Coast, and also providing sales and marketing services to  Lumine Mediterranea Beach and Golf Community, Oceânico Golf – Vilamoura, Lotus Cam Ranh Resort Vietnam, Abu Dhabi Golf Club, Saadiyat Beach Golf Club, Golf Tourism England, The Bluffs Ho Tram Strip, and YouTube sensations Rick Shiels and Pete Finch.


Oceânico Group

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