Global Edition

OnGolf Partners With Advanced Scoreboards

12.54pm 20th November 2015 - Corporate

OnGolf website screenshotOnGolf, the industry’s first cloud based decision platform to manage all golf course operations in one place, is excited to announce its strategic partnership with Advanced Scoreboards (ASB), and specifically the use of its revolutionary taskTracker labor management software.

TaskTracker technology will be an embedded feature in the OnGolf dashboard that allows golf course superintendents to effectively and efficiently record and manage labor hours and costs. ASB’s mission “to create software that saves time, instead of wasting it” aligns with the powerful information OnGolf provides to guide decision making for golf superintendents and golf course owner operators. Along with weather, water, chemical and nutrient management tracking, taskTracker adds an essential tool to the arsenal of smart golf course management.

OnGolf Co-founder and Chief Executive Officer, Walt Norley, says, “Labor is approximately 65% of a golf course’s budget so it was essential for us to find the right software program that presents the most relevant labor information in the most easy-to-use format. ASB’s taskTracker was developed by people who understand golf course management and the criticalness of labor management efficiencies. On its own taskTracker has already proven successful in saving both money and time with both high and lower budget courses. Under the OnGolf umbrella, superintendents and their staff can now see labor man-hours and dollars as they relate to water management, pesticides and nutrient applications, weather and playing conditions. With taskTracker software as an embedded feature, the OnGolf platform casts an even wider net in its money-saving abilities and actionable insights.”

TaskTracker was the brainchild of Certified Golf Course Superintendent Gerald Flaherty and created by PGA Professional Jaime Sharp. Flaherty took his 20+ years of experience in the industry and decided something needed to be done about the way he assigned jobs on a white board each morning only to erase and do it all over again the next day. Working closely together, Sharp was able to build out Flaherty’s vision for an “e-work board” to replace the white board, literally taking what superintendents use daily and applying it to a digital format in which data is actually stored and management becomes streamlined. Sharp says, “It was born out of necessity. We saw a problem in the industry and wanted to correct it.”

The price of an OnGolf subscription will now include this groundbreaking labor management software so everything is housed under one dashboard. Features of the labor software include being able to assign tasks to employees and display them on an HD TV, saving all the data to a cloud, the ability to make real-time changes to assignments and reporting to show how much time and money is being spent on various tasks. From mowing at specific heights to tasks like blowing leaves, the hours and money are aggregated, stored and easily re-assigned.

Sharp explains, “A really good program is one that you don’t have to read a manual to operate – it’s intuitive. The way to make it the most intuitive is to make it the most similar to what the user already knows. The difference is now superintendents aren’t erasing what they know at the end of the day. ”

In an industry where labor acts as the biggest line item on the budget, knowing where and how your dollars are being spent is imperative. Oftentimes, generalized budget cuts are made by those with a limited knowledge of the industry. TaskTracker really gives superintendents the abilities to come back to the board or the members to show a clear picture of how exactly cuts will affect their courses.

Flaherty says, “I now go into a boardroom feeling more powerful than I ever did before.” No matter what the budget, knowing where the money went last year helps superintendents to re-allocate dollars in the current year and manage with the confidence that they are controlling where manpower is going on any given day.

Flaherty and Sharp are thrilled to partner with OnGolf and power the labor component of the growing platform. They believe the synergy comes at a perfect time. Flaherty said, “We believe OnGolf is going to become a standard in the industry.”

Visit OnGolf’s website and sign up for a 30- minute web demo at



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