Greg Norman has switched to Titleist clubs and balls after ending his relationship with Maxfli last December.
The move renews the double Open champion’s relationship with Cobra – the brand to which Norman was affiliated between 1990-95 and from which he made more than $40 million when it was taken over by Titleist’s owners Acushnet five years ago.
As the exclusive distributor for Cobra golf equipment in his native Australia, Norman will also soon distribute the Titleist and FootJoy brands.
“The success Greg has shown both on and off the golf course has manifested itself as a strategic business-to-business relationship between our respective groups,” said Wally Uihlein, Acushnet president and CEO. “Titleist and the Acushnet look forward to working with Greg for the continuing development of our performance balls and clubs.”
While Norman, who resumes a full tournament schedule in 2000, will play with the Titanium 975D driver, Titleist forged irons, Vokey wedges and the Titleist Professional ball, he will not be a walking Titleist billboard. He will continue to wear his own clothing line and the logo on his bag will be Mammothgolf.com.
Norman recently announced a partnership in which Mammothgolf.com will drive the e-commerce store for Shark.com, the golf and lifestyle web site that Norman launched six months ago.