Global Edition

No butts

8.10am 18th March 2004 - Corporate

A revolutionary new cigarette disposal product that is designed to ensure the country’s golf courses remain litter free is due to be launched in the UK in April. The product, named Stubbi, is a soft compact pouch that fits neatly into a pocket or golf bag. It is designed to make it easier for golfers to dispose of cigarette butts, while at the same time doing their bit for the environment.
Holding up to five cigarette butts at any one time, the Stubbi is a clean and green method of disposing of cigarette butts and can be emptied when full and reused. Stubbi extinguishes cigarettes safely and hygienically and its airtight design means that smoke odours are contained within the pouch. Depending on the level of usage, a Stubbi pouch will last up to three months before needing to be replaced.
“We have already had success with the Golf Stubbi,” says Ian McCormack, managing director, Stubbi & Co. Ltd. “After an initial pilot in Portugal at some of the top championship golf courses, prestigious clubs such as San Lorenzo, Vale do Lobo and Quinta do Lago embraced it immediately. The unique aspect of Stubbi for golfers is that it is soft and pliable; and small enough to fit into a pocket, tight clothing or golf bag. We see this as a change of habit for golfers. Not only does it rid our courses of litter, but it is a fashionable ‘lifestyle‘ accessory.”
According to McCormack, “A shift in attitudes towards smoking in public areas means that Stubbi is a timely newcomer to the market. We see this as a change of habit, with people taking a personal responsibility for their own litter. We believe consumers are keen to contribute towards creating a cleaner society and with the introduction of Stubbi, smokers can now play a key role in this.
“We are already at an advanced stage in negotiations with a number of distributors regarding the roll out and sale of this product in the UK marketplace. Equally, we have been hugely encouraged by the reaction and enthusiasm of the wider golfing community towards the product and look forward to working in tandem with them to achieve a cleaner playing environment,” he added.
Initially available in black, the Stubbi can also be used as a corporate promotional tool. The pouch can be customised to specific needs using client logos, colours or any relevant information. The Stubbi will retail at £2 each.
Stubbi & Co. Ltd.

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