Nike Golf launched a number of new products in all shapes and sizes at the 2004 PGA Show last week. The PGA Show provided Nike Golf with the opportunity to showcase product that has been introduced recently as well as those that will be introduced at retail in the months to come.
A brief summary of what was launched in Orlando:
- Nike Golf will broaden its club selection in 2004 to provide more golfers with the advantages of distance and forgiveness. The additions include the Nike Golf Slingshot Irons, men and women’s Ignite Drivers, and the CPR Mixed Set.
- Nike Golf showcased the Nike One Ball, which Tiger Woods and a number of Tour Staff Players are teeing up on Tour, as well as the new groovy Mojo ball.
- Nike Golf is expanding its new category in golf footwear – Sport Performance (SP) – SP-7 and SP-5. The Dri-Fit Tour TW Six, Gore-Tex Max II, and Air Max Sport Plus also made their debut at the 2004 PGA Show.
- Nike Golf is leading innovation, as well as style and performance, with its women‘ s collection, men’s Tiger and Tour collections, and Outerwear.
New at the 2004 PGA Show are the Air Slingshot Carry Bag, the Air Skinny Carry Bag, the Verdana Limited Cart Bag
Nike Golf www.nikegolfeurope.com