Global Edition

Nike Golf previews new putters

12.10am 22nd August 2006 - Corporate

Nike Golf’s revolutionary design and engineering will elevate the importance of touch and feel in putting to a whole new level with the introduction of its line of Unitized putters this Autumn, said a company spokesman
The four Unitized models, which are promising to be the most technologically advanced putters in the market, were officially unveiled by Nike Golf executives and designers at a special Unitized preview event during the PGA Championship in Chicago this week. Nike Golf Tour athlete Paul Casey, who recently won on the PGA European Tour with a Unitized putter prototype, also attended the preview occasion.
The Unitized, which takes its name from the definition ‘to make a single unit’, holds the distinction of being the only putter in the marketplace that has the head and shaft designed and engineered as one piece. As such, Nike Golf’s seamless construction creates an express line straight from the putter face to the grip, with no stops along the way to interrupt frequencies between the putter head and the golfer’s hands. This delivers a pure response and unparalleled feel, a sense of touch which is further enhanced by the forged head and precision milled face. Unitized’s better feedback translates into better distance control for fewer putts.
Nike Golf is introducing four models within the Unitized putter line — the Tiempo, Retro, Neo and the Techno. With four head designs to suit any golfer’s preference, each of the four models shares the same Unitized optimal feel technology, along with a distinctive visual differentiation that is brought about by the straighter, cleaner look of the head/shaft unit, and by the uniform black nickel plating of the head/shaft unit. All four feature the WINN Advanced Integration Pistol Grip, and True Temper Straight Taper steel shaft technology.
Retail stores and golf shops across Europe, Middle East and Africa will carry the Unitized putters from November. Available in 34″ and 35″ lengths, and right and left handed, each of the four models will carry a suggested retail price of £189, €269, SEK 2495.
Nike Golf

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here