Global Edition

Nike Golf offers pre-launch preview of new ball

11.00am 8th November 2000 - Corporate

Pros on the key world wide tours are testing the Nike Tour Accuracy TW, the non-wound golf ball that Tiger Woods switched to in June after playing a wound ball his entire competitive career. After switching, he went on to win 3 majors and 6 out of 9 tournaments, while seeing his scoring average, putting average and driving distance improve dramatically after an already record-breaking season.

But what about an opportunity for avid amateur golfers to test it? In chat rooms around the World Wide Web, golf addicts have been wondering how they could possibly get their hands on a sleeve. To date, the only way amateurs could try the Nike Tour Accuracy TW is to be at an event that Tiger Woods is playing in and catch it when he lobs it into the crowd.

Nike Golf is offering an opportunity to consumers to sneak preview the Nike Tour Accuracy TW. Between now and November 20th, visitors to the Nike Golf web site can register to win one of 100 exclusive sleeves of the Nike Tour Accuracy made to the exact specifications of the world’s No 1 ranked golfer. These golf balls differ minimally from the Nike Tour Accuracy, currently available at golf specialist retailers, in that they are manufactured to the specifications of a cover and core that is 5% harder.

After launching its web site in March, Nike Golf is ramping up efforts on the World Wide Web to communicate with the committed golfer. “The golf addict is surfing during the off-season, still hungry for product information, athlete insights, and unique opportunities,” said Sara Killeen, interactive marketing manager. “We want to reward them for coming time and again to and we thought that offering a sneak preview of the Nike Tour Accuracy made with Tiger’s specifications would create interest in our web site”.

Nike Golf is planning to bring the Nike Tour Accuracy TW (Tiger’s version) to market in Spring 2001. Details on the addition to the Nike Tour Accuracy family will be forthcoming with a broad-based launch planned for the Orlando PGA Show in January.

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