Global Edition

NGCOA Canada Retains SportBox Entertainment Group

11.31am 1st May 2014 - Corporate

Sportbox websiteNational Golf Course Owners Association Canada (NGCOA Canada) has retained SportBox Entertainment Group to build, launch and manage a new model for corporate partnerships, delivering marketing opportunities for brand marketers in Canada.

There are approximately 70 million rounds of golf played in Canada per year. The NGCOA Canada owns properties that touch golf course consumers, such as consumer golf shows, junior player development programs, adult player development programs, and publications. The NGCOA Canada also owns properties that serve the golf course owners, such as National trade events, and an award winning publication.

SportBox has been retained to analyze all the assets and opportunities at the golf course level, and develop new strategies for corporate partners to connect with the millions of consumers that walk through the gates each year. As the agency of record for NGCOA Canada, SportBox will also represent the consolidated marketing interests of the NGCOA Canada in market.

“It’s our responsibility as the NGCOA Canada to identify new opportunities that will benefit our members,” said Jeff Calderwood, chief executive officer, NGCOA Canada. “Our alignment with SportBox will allow the NGCOA Canada to develop untapped marketing opportunities for our members. We are very excited to be working with SportBox on this project.”

The SportBox Consulting practice will lead the project, taking the NGCOA Canada and its members through a strategic analysis and planning phase to build a corporate platform with multiple touch points for brands, including experiential, events, and community investment opportunities.

“Through our discussions with the NGCOA Canada, we feel there is an opportunity to approach golf differently, as both a lifestyle and a sport,” said David Corelli, director, business partnerships, SportBox Entertainment Group. “When we look at the programs the NGCOA Canada manages and the sheer volume of consumers at the course level, we see great opportunity to develop integrated programs that not only provide corporate partners with value, but also enhance the experience for the golf consumer.”

NGCOA Canada

SportBox Entertainment Group

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