The National Golf Course Owners Association Canada (NGCOA Canada) and Global Golf Advisors (GGA), formerly known as KPMG Golf Industry Practice have partnered to deliver a unique suite of business intelligence services to NGCOA Canada members.
On behalf of the NGCOA Canada, GGA will execute its Performance Intelligence services; an advanced system of analytics designed to help golf courses improve their performance, stay on track and maximize value. Through tangible data and clear analysis, this unique and comprehensive suite of services will enable golf courses to more accurately and successfully:
- Review detailed and actionable intelligence about customers, market, operations, and finances.
- Conduct customer satisfaction surveys which provide informed research to adjust operational processes and marketing tactics.
- Evaluate, develop and adjust business strategy on an annual basis.
- Ensure that the business is positioned for maximal competitive advantage.
- Store all important executive level business tools and documents in one central location.
- Educate and orient management teams on the business.
- Delve deeply into operations and finances through the comprehensive Analytics Centre.
Stephen Johnston, founding Partner and President at GGA, regards NGCOA Canada as the pre-eminent supporter of Canadian golf businesses, “NGCOA Canada has always been a leader in developing products and relationships which enhance golf course operations. We are pleased to be working with the NGCOA Canada to deliver a product which will be of significant value to improving club performance.”
“In today’s golf market, leveraging a golf course’s data and comparing to industry benchmarks is critical to a successful business operation,” stated Jeff Calderwood, CEO, National Golf Course Owners Association Canada. “Performance Intelligence now provides that solution in a very efficient platform, plus consultation to ensure maximum ROI is achieved.”
“The platform provides owners and operators with a cost effective solution to evaluate their business’s performance and ultimately maximize its value,” explains Derek Johnston, a partner with GGA and leading director of the Performance Intelligence platform. “The holistic service packages offer a 360-degree view of their business and have been designed to source, track and measure what matters most.”
Through NGCOA Canada’s vast membership network and position as the leading supporter of Canadian golf business, GGA will facilitate an ongoing synthesis of key metrics currently delivering successful outcomes across a range of management disciplines including customer satisfaction, competitor analysis, golf course maintenance, operational performance, financial management, and strategic vision. Only through Performance Intelligence will NGCOA Canada member courses have analytics, resources, and insights at their fingertips.
It is said that a rising tide lifts all ships. This suite of services not only provides invaluable performance measurement, but is among the first to offer industry-wide context and nation-wide clarity for golf businesses seeking to enhance their value.
NGCOA Canada www.ngcoa.ca
Global Golf Advisors www.globalgolfadvisors.com.