Global Edition

New Online Flexible Membership Scheme Has Impeccable Pedigree

11.11am 7th December 2015 - Corporate

PlayMoreGolf websiteA new campaign which simplifies and encourages golf club membership will get Britons golfing again.

That’s the aim of PlayMoreGolf, a new and innovative, flexible, online points-based membership concept created from a proven model which attracted 18,000 new members to 12 golf clubs over just a four-year period.

Golf clubs sign up to PlayMoreGolf and the experienced team behind it – which previously developed the successful De Vere Club flexible membership product – carry out all the arduous marketing and administrative tasks on behalf of partner clubs.

Launched on 1st November 2015, PlayMoreGolf helps reduce flexible membership overheads for the clubs, adding new members with the innovative online scheme and bringing in additional revenue from other partner venues. The points-based programme has the option of no upfront cost from golf clubs*, and provides a no-risk growth opportunity.

Potentially, membership revenue can grow by as much as 50 per cent inside just three years, while increasing the traditional membership base and reducing the average age of members by up to 20 years at the same time.

PlayMoreGolf director Jamie Carroll explained: ‘It is now widely accepted that flexible points-based membership is the way to get people playing golf again in this country. And we believe PlayMoreGolf’s creative and innovative approach will, not only encourage people back into the game – and get newcomers started – but also see them retained within the game over a longer period of time, particularly young and occasional golfers.

‘As a team, we learned previously how to create and administer the country’s most successful flexible membership scheme, and we are now able to utilise this experience to help grow other clubs’ flexible membership numbers and revenues, while simultaneously improving the experience for golfers.

‘In essence, we will build a partnership proposal to suit each individual golf club. We believe the bespoke options available will allow each club to structure the relationship in a way that is cost effective for its business.

‘The previous model was, naturally, limited to the clubs within the group – but this is inclusive, meaning 100s of golf clubs can join and each can benefit.’

PlayMoreGolf also provides its member clubs with bespoke sales training support, member acquisition marketing campaign support, a fully integrated customer relationship management programme (CRM), and a web-booking engine that interfaces with the club’s booking requirements.

For the golfer, membership starts at £325 per year and gives the member a minimum of 100 points – 80 to be utilised at the ‘home’ club and 20 reserved for rounds at other participating clubs. Clubs simply need to determine how many points are redeemed for a round, and, once a member’s points run out, they simply purchase more. And, at renewal, any unused home points can be carried forward, free of charge.

With more than 80 years combined experience in the golf and leisure industry, the founders of PlayMoreGolf are the same team which launched and ran the hugely successful De Vere Club membership scheme in 2010, which was even adopted by four-time Ryder Cup venue The Belfry.

The PlayMoreGolf team comprises Alastair Sinclair, Jamie Carroll, Lynn Sinclair and Daniel Hodson

For a no-obligation proposal, simply contact the team on 07825 057448 or email

Partnership packages are available to suit all types of golf club

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