There might have been familiar faces greeting visitors to British Seed Houses’ stand, but the leading UK seed company had a distinctive new look at BTME 2006.
There were new exhibition graphics, stationery and product literature on the stand, and the company entertained a packed house of customers and key industry delegates at its celebrity luncheon, where cricket pundit Henry Blofeld amused his audience with tales from the commentary box.
The new corporate identity was created as part of the company’s ongoing strategic marketing programme.
Its new image is reflected across a suite of new magazine advertisements, product-led direct mail, packaging and an upgraded website with online purchasing facilities which will be launched in the spring.
Simon Taylor, BSH’s amenity development director said, “Anyone who specifies or purchases seed from BSH can be confident about its quality, and we think it’s important that our image reflects this commitment to quality. We’ve also listened to our customers’ feedback so we can continue to improve the service we provide to them.
“Our new literature, adverts, direct mail and packaging give clear, concise information that’s specific to the end-user, enabling them to select the best seed for their situation. The upgrading of our website will provide detailed technical information on our whole product range and a secure online purchasing facility backed up by an experienced on-the-road and office-based technical sales team.”
British Seed Houses provides a comprehensive service to the amenity sector across the whole of the UK through its facilities in Lincoln. A dedicated team of regional advisors deal direct with the customer, not through distributors.
Since 1988, scientists at IGER (Institute of Grassland & Environmental Research) and British Seed Houses have worked together in a unique relationship, forming the UK’s largest grass breeding programme.
British Seed Houses www.britishseedhouses.com
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