Global Edition

 

New ladies clubs from TaylorMade

12.10am 31st July 2003 - Corporate

TaylorMade Golf, known for its history of innovation in golf equipment, has introduced Miscela, a revolutionary new set of women’s golf clubs consisting of 10 clubs. ‘Miscela’ – it means ‘blend’ or ‘mixture’ in Italian – features a driver, 3-wood, three mid woods (mid 4, mid 5 and mid 6) and five irons (7-iron, 8-iron, 9-iron, pitching wedge and sand wedge).

With Miscela, TaylorMade has addressed and achieved two specific objectives: first, make every club easy to get into the air and, secondly, create a set that provides the lady golfer with significant differences in distances from club to club.

TaylorMade’s designers made every club in the Miscela set easy to hit by engineering every one with a low, deep centre of gravity and by outfitting every one with a super lightweight graphite shaft. These factors work in conjunction to make it easier for the average woman to get the ball in the air and to build more clubhead speed and generate a higher launch angle for additional carry and longer distance.

TaylorMade also eliminated hard-to-hit long irons in favour of ‘mid woods’, an innovative new club that features a large head and broad sole, making mid woods both easy and fun to play with.

The design of the Miscela mid wood is based directly on TaylorMade’s rescue mid, which has proved exceedingly popular on the European Tour. However the mid wood features more offset than the rescue mid, making the mid wood easier to hit straight.

Like the rescue mid, the Miscela mid wood is engineered to produce a high launch angle and high spin-rate, helping the lady golfer to get the ball in the air easily and to keep the ball in the air for long-carrying shots that stop quickly on the green. Mid woods also boast high moment of inertia for exceptional forgiveness on mis-hits.

TaylorMade engineers paid significant attention to making sure that each Miscela club delivers a specific distance that’s significantly different from the next club. This was achieved by carefully coordinating the length, loft and design dynamics of each consecutive club with the next, throughout the set.

“A common complaint among lady golfers is that they don‘t see much of a distance disparity between their clubs,” says Sean Toulon, vice president, global product and brand creation. “For many women, the difference between how far they hit, say, a 5-iron and 6-iron is only a few yards. We set about solving that problem with Miscela, which delivers specific and significant variations from one club to the next, so that every single club is valuable and gets used frequently.”

Miscela will be available at retail from late August 2003. It will be available in two different sets: The 10 club set will include a driver, 3 wood, 4, 5 & 6 mid-wood, 5 iron set that includes pitching & sand wedge. RRP: £749, €1,199. The 7 club set will include: 5 & 6 mid-woods, 5 iron set that includes 7, 8, 9 iron, pitching & sand wedge. RRP: £479, €749. The Miscela bag will cost £129, €219.

TaylorMade Golf www.taylormadegolf.com

       

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