Global Edition

New Golf Course Video and Photography Service

9.37am 9th September 2010 - Corporate

The Player’s View today launched a new service through which golf suppliers may commission (for their websites and general marketing) videos and photos of their courses and facilities, presenting them at their seductive best.

Principal, William fforde commented: “Video is playing an increasingly important role in the future of the internet. In another business we have seen how influential a short internet video can be in the selection of a holiday villa. The added on-screen atmosphere dramatically increases our conversion rate. The same applies in the choice of where to golf. Our recent video of Lake Como’s Menaggio Golf Club, posted on The Player’s View, shows how seductive this medium can be. Accessible principally via the club’s own website, it has already chalked up 1000 hits since launch, and the strike rate is some 15 per day. For a golf club website in a country where only few play golf, this is impressive.

“Our videos and photos are primarily for our clients’ own websites, marketing and PR teams, enabling them to promote to members, prospective visitors or tour operators, according to the product offered. We also post them on The Player’s View, which is iPhone friendly. Too often we see pretty photos of golf holes taken from meaningless angles, which are of no use to the golfer. Taken from the player’s view, our photos show potential consumers what it is like actually to play every hole on a course. After all, golf is played from tee to green! Honesty boosts credibility. Credibility delivers sales.

“We offer this facility worldwide, from as little as £100 per month. Being a small business, we can do so at relatively short notice and at reasonable prices. We also welcome clubs working together as marketing groups.”

The Player’s View is also the latest facet of the creative talent of Kiwi tour-player-turned-designer Greg Turner, who said: “A few years ago we assembled a highly respected editorial team to write a series of golf guides, acclaimed as ‘easily the best’ by The Financial Times. Since then we have expanded our output to magazine coverage. Responding to the times, we have now switched our focus to the most powerful tool on the planet.

“The financial crisis has not been easy for golf clubs. The Player’s View facilitates persuasive, low cost media to boost green fee, 19th hole and accommodation sales for golf facilities worldwide.”

Reviewing a preview of The Player’s View, influential UK Conservative MP and golf writer Tim Yeo observed: “Half the fun of a golf trip lies in its planning: keen debate between friends adds to the sense of anticipation. To be able to see a course on your screen at home, or on the move, adds a huge extra dimension. Your initiative will increase this pleasure so much – an important new development.”

The Player’s View

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