Global Edition

New Discount Pass to offer ‘unrivalled opportunities’

12.51am 11th December 2009 - Corporate - This story was updated on Monday, June 21st, 2010

Golfers and golf clubs across the UK are being invited to join – said to be the cheapest and most innovative scheme of its kind to date in the game.

The new discount concept is free for clubs and golfers to sign up to and gives clubs the unique opportunity to promote all aspects of their club, including new membership recruitment, society and open days, pro-shop offers, buggy hire and driving range deals, bar and catering offers and even on course accommodation if applicable.

Under, golfers can buy an e-pass (electronic pass) for just £1.95 to play a course on days and times which suit clubs.

But instead of having to wait for vouchers or cards by post, e-passes will be instant, meaning golfers can enjoy a discounted round of golf at their chosen course on the same day as they buy their discount e-pass. Golf clubs and secretaries will automatically be notified by e-mail that a golfer has bought an e-pass to play their course.

Rob Sutton, managing director of, said: “There isn’t a scheme like MyGolfPass anywhere else. It’s instant, flexible, cheap and unique. We have spent the best part of two years developing the concept and believe it has benefits for everyone. The website is really easy for golf club managers and secretaries to register their course and they can change any of their offerings as often as they like using their own log-in code.

“We want to give golf clubs the opportunity to let golfers all over the world to know about everything that a club has to offer. If we can entice our golfers to use other aspects of the club on top of the green fees, this extra income will add up over time. A club’s special offerings will be listed on both the web site and the printed e-pass providing at least two opportunities to up-sell and generate extra income.” already boasts an enviable list of courses around the UK, Europe and worldwide for members to play which is set to increase over the coming months.

Golfers joining the new scheme can buy individual e-passes for £1.95 or they can spend £24.95 for an annual pass which entitles them to unlimited e-passes over a 12-month period.

Sutton added: “It’s our aim to help as many golf clubs and their members as possible. For clubs who use 2 for 1 type schemes or online tee bookings schemes, all we ask for is a similar rate. Our golfers buy an e-pass online, book the golf with the pro shop and present their e-pass on arrival. Golfers pay 100% of the MyGolfPass green fee directly to the club pro.

“There’s never been anything like this available to clubs before. Clubs can promote anything they want on the MyGolfPass website, from green fee and winter warmer offers to pro shop promotions and sales and future events happening at the given course.

“If we can generate more money for a golf club, then that means that they might not have to put the membership fees up, because at the moment there’s a tendency to go back to the same old well if more cash is needed.”


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