Global Edition

New Callaway product range at Nordic Golf Show

8.20am 28th September 2012 - Corporate

Second Chance, the leading sporting goods supplier and licensee of a host of iconic leisure brands, has announced that from 1st October 2012 it will become the exclusive European distributor of Callaway Training Aids, Accessories and Gifts (TAG).

Lancashire-based Second Chance, with more than 30 years’ experience in the industry, will use the platform of The Nordic Golf Show in Malmo, Sweden (3-5 October) to introduce trade customers to the complete 2013 Callaway TAG range that includes training aids and practice nets, trolleys, head covers and gift sets.

Patrick Daniels, Sales and Marketing Director of Second Chance commented: “Through our partnerships with a host of major sporting businesses we are rapidly expanding the breadth and choice we can give Second Chance customers across the European markets in which we trade.

“The Callaway TAG range is a very important addition to our business and its brand values and market positioning align themselves with Second Chance’s mission of delivering innovative, high performance products to its customers, backed by a fast, trustworthy service.”

In addition to the Callaway TAG announcement, Second Chance, a family-run business, currently has agreements in place with some of the world’s best-known sports and lifestyle brands, including Callaway, PGA TOUR, Dunlop, Donnay, ProQuip, Kinesio and NERF Sports.

Its clients include golf specialists, PGA Professionals, department stores and general sports retailers.

Continued Patrick: “We supply goods directly to Europe’s leading sporting goods retailers and mass merchants and, as a result, we are always looking to strengthen our offering which, by adding Callaway’s TAG range, this is achieved. We very much look forward to showcasing these new products over the coming weeks and months.”

Commenting on the announcement, Neil Howie, president and managing director of Callaway EMEA, said: “Consistent with Callaway’s drive to re-focus on core product categories, we entered into a licensing agreement with our long standing supplier, Izzo Golf Inc., to sell and distribute Callaway accessories throughout the European region, commencing on 1st October 2012.

“We welcome the news that Second Chance, via our Izzo Golf relationship, has been given the distribution rights to sell Callaway TAG products across Europe and we anticipate a high level of service, across all categories, as a result.”

To view the current Callaway Training, Accessories, Gifts product range catalogue, available exclusively through Second Chance, visit

Second Chance

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