Global Edition

Myrtle Beach Appoints Landmark Media Americas to drive international PR campaign

11.42am 7th March 2014 - Corporate

Tidewater Golf Club's third and 12th holes are nestled beside the Intracostal Waterway and Cherry Grove Beach
Tidewater Golf Club’s third and 12th holes are nestled beside the Intracostal Waterway and Cherry Grove Beach

Myrtle Beach Golf Holiday, the golf marketing cooperative representing more than 100 golf courses, hotels and golf travel companies, has appointed Landmark Media Americas to drive an international public relations campaign designed to raise awareness of the South Carolina destination and attract visitors to the “Golf Capital of the World.”

The appointment marks the debut of Landmark Media Americas, the new specialist golf public relations firm based in Ponte Vedra Beach, FL, and sister agency of Landmark Media International, the leading golf communications company headquartered in Europe.

The campaign aims to raise the profile of Myrtle Beach as a year-round golf travel destination for Europeans, targeting golf travellers in the United Kingdom, Scandinavia, Germany and France.

“Spreading the word globally about our wonderful destination in Myrtle Beach is something that we are anxious to expand,” said Bill Golden, President of Myrtle Beach Golf Holiday. “As the ‘Golf Capital of the World,’ it’s only natural that we would partner with Landmark Media Americas which, combined with its international operation, has vast experience and success in promoting golf destinations in Europe, the Middle East and Africa. We believe golfers and international travelers will enjoy our endless golf, beaches and Southern hospitality, either for the first time or as return visitors.”

Myrtle Beach and the Grand Strand, located over a 60-mile radius in the northeastern coastal region of South Carolina, is a world-class golf destination featuring more than 100 courses, including 13 that have been ranked among America’s top 100 public courses in recent years.

Complementing its array of golf offerings from Pawleys Island, SC, to North Carolina’s BrunswickCounty, Myrtle Beach has a diverse range of premier accommodations, restaurants, entertainment and shopping options, as well as some of the most picturesque beaches on the East Coast of the United States.

“With some of the best golf courses in America and a wide variety of attractions and places to stay, more people worldwide need to know about Myrtle Beach,” said Bruce Lucker, Managing Partner of Landmark Media Americas. “Our team in Europe has helped establish the reputations of some of the best golf destinations and resorts on the other side of the Atlantic – now we are aiming to put Myrtle Beach on the world golf map and bring passionate golfers and international travellers to a place where they can play golf, enjoy their vacation and relax conveniently in one central location.”

Landmark Media Americas, based in Ponte Vedra Beach, FL, is a partnership with Landmark Media International, Europe’s leading specialist golf public relations and communications agency. Established in England in 2003, Landmark Media International advises and represents a variety of golf businesses, including European Tour Properties, PGA Catalunya Resort Barcelona, International Golf Travel Market, Costa Brava Tourism, Club Car, Callaway and golf tech companies Golf GameBook and All Square. Landmark Media International is also a partner with Grayling, the world’s second largest independent PR firm, in the international PR campaign for The 2014 Ryder Cup.

Myrtle Beach Golf Holiday

Landmark Media

 /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here