The recent Trolley Trade-In promotion launched by Motocaddy exceeded the company’s expectations by boosting sales of new models in on-course Pro-shops and recycling a huge number of electric trolleys more than 5 years old, according to the world’s leading trolley brand.
The pioneering promotion, which ran for more than 10 weeks from 20 April, enabled golfers who purchased a new Motocaddy trolley with Lithium battery to claim a £50 cashback when they traded in their old electric trolley – irrespective of brand, model, age or condition. The trade-in was then recycled by a specialist recycling partner.
Of the trolleys traded in, almost one in three (28%) were more than 10 years old, half were between 5-10 years old and one in five (20%) aged between two and five years. Three out of four recycled trolleys (75%) originated from seven different electric trolley brands.
More than two-thirds of the golfers who took advantage of the offer (67%) purchased their new Motocaddy trolley from on-course Pro-shops and the remainder from either off-course or online retailers.
“We’re delighted with the response to the trolley trade-in promotion and we can only thank our stockists for really getting on board and supporting our idea of responsibly recycling old trolleys in exchange for our newer models,” said Motocaddy Sales Director, Neil Parker.
“The idea of trading in an old model really resonated with golfers and only a small percentage of the trolleys recycled were less than two years old, so we now have a lot more of the latest Motocaddy models being used on golf courses across the UK,” he added.
Motocaddy’s next promotion for golfers across the UK and Ireland started this week. The promotion offers a free bag worth at least £159.99 with every purchase of the revolutionary
S5 CONNECT and S5 CONNECT DHC electric trolleys with Lithium battery.
“We pioneered the free bag promotion concept, so we know how successful it can be and look forward to soon seeing even more new Motocaddy trolleys and bags out on the course,” added Neil.