Record market share figures show leading trolley brand in pole position
Top-selling trolley brand Motocaddy has announced record levels of profit for its retail partners this year with over £100,000 more royalties paid than at the same date last year and substantial increases in their retailers’ gross margins.
The announcement follows unprecedented demand for the new S-Series range and the pioneering push towards Lithium batteries, including reduced prices on Lithium trolley models.
The brand has also recorded a strong growth in market share, with Motocaddy trolleys accounting for 63% of all powered trolley units sold in the UK up to the end of July* – almost double the number sold by its closest rival. Sales of the latest S1 model also reached record levels, representing more than 35% of all electric trolley purchases for the same period, nearly twice as many as the next best-selling model in the domestic market.
Demand for electric trolleys sold with Lithium batteries has also reached a record high, accounting for more than 90% of overall Motocaddy trolley sales this year – compared with 34% in 2014 and 63% last year.
In leading the industry’s move towards lighter, more reliable batteries, Motocaddy repositioned this season’s Lithium prices and reduced the gap between models sold with Lithium and Lead-acid batteries to just £100 – a drop of £50 on previous price points – with golfers able to purchase a Lithium-powered model from its 2016 trolley range from just £399.99. Royalty rates remained unchanged from last season, resulting in significant gross margin increases for retailers, by as much as 4% on some Lithium models.
Alongside the price drop, Motocaddy continues to run its high-profile ‘Time To Go Lithium’ campaign launched two years ago; including a series of advertisements, videos and extensive point of sale material presenting golfers with compelling reasons to switch to the battery that boasts greater value for money as a key selling point.
“We’re delighted to buck the trend in what is perceived to be a declining golf market by driving this sector forward and increasing retailer profitability,” said Sales Director Neil Parker.
“Exceptional demand for the new S-Series range combined with lower Lithium price points has had a really positive impact, with retailers seeing higher priced products with improved margins roll out of the door and more money going into their tills,” he added.
The award-winning S1 – the world’s favourite electric golf trolley – and its feature-packed partner the S3 PRO have been updated this season with stylish new looks and hi-tech performance enhancing features. The wide-range of models available to golfers also includes the compact M-Series range, with the award-winning M1 PRO and gadget-packed M3 PRO that fold more than 40% smaller than standard models, thanks to the innovative three-point folding system.
* Golf Datatech UK Electric Trolley market report